Real Feedback Looaps Don’t End A feedback loop is a never-ending mechanism that helps a system self-regulate and adapt by using feedback. For brands, it begins by receiving a user’s input, interpreting and incorporating the feedback, adjust, and then repeating the...
Colita de Rana Colita de rana or “little frog’s tail” is phrase in a Mexican nursery rhyme that’s sung to comfort little children when they are sick or hurt. “Sana sana colita de rana, Si no sana hoy, sanará mañana.” It means “Heal, heal, little...
Are You Holding Your Brand Back? No one had ever heard of Beck David Hansen. Now known anonymously as "Beck", he a completely unknown music artist playing in small coffee houses. He scraped together enough money to record a song he wrote called "Loser". It was...
I'll Know It When I See It “It just felt right.” Although we can't define it, we do know when come across it. And "it" is exactly what we were lookong for. Similarly, when we use a search engine, sometimes we aren’t exactly sure what we are searching for. ...
My father was an inveterate fly fisherman. He’d walk and wade a trout stream for hours to understand all its nuances. Then he would return day after day to study the shifts and changes in its characteristics. When he wasn’t doing that, my father would be...
