No matter how great a brand is, it doesn't do any good if a quarter of the population can't use its website. According to the CDC, 25% of adults in the United States have some form of disability. A good percentage of disabilities are those with hearing and sight...
The first official brand in the United States emerged in 1818, and since then nearly 90,000 of them have come and gone. Today there are 50,000 active brands out of which roughly 5% to 8% will become legandary. Similarly while there are many gods, only a handful...
The insight that came to encompass Nike in its entirety, was grounded in centerpiece of sports within American culture. It was the insight that helped Nike create a strategy from which came great slogans like “Just Do It”, and “Believe in Something”. It also led to a...
When it comes to brand identity the question isn't "what" a brand is as much as it's "who" a brand is. Obviously, to be successful. a brand has to function and fill a need or desire in the marketplace. But that's just table stakes. It also has to have the ability...
