Insight • Qualitative Research • Strategy
Al•che•my [al-kuh-mee] n. a seemingly magical process of transforming or combining elements into something new.
find your Brand’s magic
“Alchemy is another word for magic, and the whole point of magic is that it is inexplicable.”
Mix it Up with Alchemy
Strategy
There’s a difference between strategy and tranformative strategy The secret lies in discovering the unknown for insight into alchemy building opportunities.
Hispanic Market
Spark a special chemistry with Hispanics, and it’s pretty hard for another brand to come between you.
Creative Direction
Get the kind of insight that fuel drive creative magic?. Alchemy informs and inspires fresh, original thinking
Insight
We bring insightful findings together to discover emerging opportunies and inhibitions for a brand’s alchemy.
VOC
Alchemy mixes the right tools, techniques, and methodologies to accurately understand and interpret the voice of the consumer.
CX
How people experience a product or service is key to brand alchemy. We help brands deveop touchpoints that surprise and delight.
Branding
Does your brand have a certain magnatism ? We help brands develop an inimitable pull.
Niche & Vertical
In a niche or going vertical? Let Alchemy help your brand blaze a new trail into specialized markets.
Exploratories
Market gaps. White Space. New opportunities. Alchemy discovers what captivates the imagination of untapped markets.
“What if.”
“It is through the combination of those two words that something new comes into the world.”
Small Businesses. Niche Markets.
A Little Alchemy Goes A Long Way
The BLOG
Feedback Loops Feed Brand Alchemy
Real Feedback Looaps Don’t End A feedback loop is mechanism for systems to self-regulate and adapt by using feedback. A feedback loop a can for a single cycle (such as in a survey) or can go on indefinitely. The continuous...
Queen of Hearts
The Toddler Whisperer Songs for Littlesis a low-tech, educational show for babies and toddlers that’s filmed in a Brooklyn apartment not too far from where our daughter was born. Despite its humble production, the show has racked...
The Magic of VapoRub
Colita de Rana Colita de rana or “little frog’s tail” is phrase in a Mexican nursery rhyme that’s sung to comfort little children when they are sick or hurt. “Sana sana colita de rana, Si no sana hoy, sanará...
Let Your Brand Go Off Leash
Are You Holding Your Brand Back? No one had ever heard of Beck David Hansen. Now known anonymously as "Beck", he a completely unknown music artist playing in small coffee houses. He scraped together enough money to record a song he wrote called "Loser". It was...
The Search For Authenticity
I'll Know It When I See It “It just felt right.” Although we can't define it, we do know when come across it. And "it" is exactly what we were lookong for. Similarly, when we use a search engine, sometimes we aren’t exactly sure what we are searching for. ...
Alchemy and Social Tone-Deafness Don’t Mix
An unawareness of a social disconnect is often referred to as being socially tone-deaf. At best, when it comes to companies, social tone-deafness results in a harmless social slip-up. At worst it can end up as a public relations nightmare. In an...
Dear 80’s, We Miss You
A recent survey asked 20 to 60-year-olds which decade they'd want to have lived. The answers ranged from the 1900's to present day. While preferences came from all ages for different decades, the 1980's were hands down #1 choice amongst...
Bias Blocks Alchemy
Don't Cloud Your View Are you biased? If you answered "no", guess what? You have a bias. Truth is, we all have biases. We’ve had them since we were monkeys. It was necessary for survival. See that tiger? The one that shredded your best friend?...
“The secrets of alchemy are hidden in the laboratory of life.”