Insight • Qualitative Research • Strategy
Al•che•my [al-kuh-mee] n. a seemingly magical process of transforming or combining elements into something new.
find your Brand’s magic
“Alchemy is another word for magic, and the whole point of magic is that it is inexplicable.”
Mix it Up with Alchemy
Strategy
There’s a big difference between strategy and tranformative strategy. We go big.
Hispanic
Ever try to separate Hispanics from the brands they love? Good luck. Why is that? It’s all about chemisty.
Creative Direction
Get the kind of insight that fuel drive creative magic?. Alchemy informs and inspires fresh, original thinking
Insight
.ALCHEMY brings insight into opportunities and obstacles to brand magnatism. You know. That certain je nais se quois
VOC
Accurately interpreting the voice of a consumer isn’t easy. We have a mix of tools to hear what they are really saying.
CX
How people experience a product or service is key to brand alchemy. We help brands deveop touchpoints that surprise and delight.
Methods
Alchemy shines at the up close and personal. Online digital studies. Traditional methods too. We’re just darn good.
Niche
Are you a niche brand? Going vertical? Blaze a new trail into specialized markets.
Exploratories
Market gaps. White Space. New opportunities. Alchemy discovers what captivates the imagination of untapped markets.
“What if.”
“It is through the combination of those two words that something new comes into the world.”
Small Businesses. Niche Markets.
A Little Alchemy Goes A Long Way
The BLOG
Let Your Brand Go Off Leash
Are You Holding Your Brand Back? No one had ever heard of Beck David Hansen. He was a completely unknown music artist playing in small coffee houses. "Beck", (that's it - just "Beck"), scraped together enough money to record a song he wrote called "Loser". It was...
Bias Blocks Alchemy
Don't Cloud Your View Are you biased? If you answered "no", guess what? You have a bias. Truth is, we all have biases. We’ve had them since we were monkeys. Biases were necessary for survival. See that tiger? The one that shredded your best friend? Next time...
Dear 80’s, We Miss You
A recent survey asked 20 to 60-year-olds which decade they'd want to have lived. The answers ranged from the 1900's to present day. While preferences came from all ages for different decades, the 1980's were hands down #1 choice amongst 20-somethings. Despite...
Feedback Loops Feed Brand Alchemy
Real Feedback Loops Don’t End A feedback loop is a mechanism for systems to self-regulate and adapt by using feedback. Real feedback loops have ongoing cycles - looping- that use input from the previous cycle to inform the next one. Continuous feedback loops are...
Queen of Hearts
The Magic of Miss Rachel The little girl sat across from me in the waiting room of a doctor’s office. Her eyes fixated on an iphone, she was happily swinging her legs and swaying to and fro. Her mother looked at me, smiled, and shrugged her shoulders. I had to ask...
The Magic of VapoRub
Colita de Rana Colita de rana or “little frog’s tail” is phrase in a Mexican nursery rhyme that’s sung to comfort little children when they are sick or hurt. “Sana sana colita de rana, Si no sana hoy, sanará...
The Search For Authenticity
I'll Know It When I See It “It just felt right.” Although we can't define "it", we do know when come across "it". When we use a search engine, sometimes we aren’t exactly sure what we are searching for. That is probably why Google does 3 billion searches a day. ...
Alchemy and Social Tone-Deafness Don’t Mix
An unawareness of a social disconnect is often referred to as being socially tone-deaf. At best, when it comes to companies, social tone-deafness results in a harmless social slip-up. At worst it can end up as a public relations nightmare. In an effort to...
“The secrets of alchemy are hidden in the laboratory of life.”