A feedback loop is a mechanism that helps a system continuously self-regulate and adapt by using feedback.  For brands, it is a process of receiving people’s input, interpreting and incorporating that feedback, adjust accordingly, implement, and then repeat the process.  The most successful brands and their companies use feedback loops.  

Postive and Negative Feedback Loops

Both postive and negative feedback loops have their place.   Postitive feed back loops are dynamic. Negative feedback loops maintain.

Most attention fusually ocuses soley of the positive feedback loop.  Sorry negative feedback loop, but you’re just not all that exciting,    The positive feedback loop is like the renovated house that winds up on the cover of  Archetectual Digest.  Meanwhile the negative feedback loop did a great job on the HVAC system. And yet, what happens when, during a winter cold snap, and the pipes freeze and burst?  Without negative feedback loop, positive feed back loop will be sobbing on the living room floor in a pool of hot tears.

Positive Feedback Loops Are Transformational

Feedback loops are transformative.The of a brand depends heavily on positive feedback and  lead to  new and unexpected terrain.  They lead to an  original and authentic brand identity that the competition can’t possibly emulate.

Negative Feedback Loops Maintain

 

Feedback Loops Lead to Chemisty

How?  Through mirroring. It constant source of forming and reforming. Let a brand be a reflection of  customers.  In turn those customer will reglect back to you reflect back, Feedback loops that  lingquistically  mirror are shown to be more convincing .  Whem we see ourselven in something we think “Hey! that’s just like me!”  “You get me.”  We feel seen. Understood  Think of a feeback loop as a conversation. Just listen and respond in a way that proves your brand is listening, Your brand and its customers will be speaking the same langueag in no time.